H&M Move
Zlatan & Jane
Two icons united through hip moves.
info

The legendary Zlatan Ibrahimovic has accomplished almost everything throughout his long career – but he has never completed an aerobics session from the 80’s. In order to introduce Zlatan as the new ambassador for H&M Move, that's exactly what we made him do. Who led the session? None other than the inventor of aerobics itself, the icon and queen of hip moves: Jane Fonda.  

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"First time i see someone tell Zlatan what to do"
"First time i see someone tell Zlatan what to do"
@__sterg__
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SUMMARY

The first ever campaign portraying Zlatan Ibrahimovic as a rookie at something, in order to inspire people to get up and move.

Credits
Filip Nilsson
Pine