CHIMI Koenigsegg
FORCA-G
A tribute to speed, innovation and dopamine.
info
Koenigsegg builds the world's fastest cars. CHIMI is the fashion brand for those living an impulse-driven, dopamine soaked lifestyle. The result of their collaboration? FORCA–G, a collection inspired by racing culture and the mind expanding influence of limitless speed.
The launch campaign raises a question we’ve all asked ourselves for quite some time: Can Yung Lean in a Koenigsegg Jesko Absolut race the speed of a bullet? Let’s find out.
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”The collab underlines the aforementioned dopamine culture by conjuring an emotion — in this case the sudden stomach drop that comes with acceleration”
”The collab underlines the aforementioned dopamine culture by conjuring an emotion — in this case the sudden stomach drop that comes with acceleration”
Vogue US
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SUMMARY
The FORCA–G campaign is a manifestation of the passion and creativity it takes to break boundaries.
Credits
Nim Kyong Ran
Erik Henriksson
Pine
Pamela Norah Nakabaale
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