House of Members
Creating a fantasy club house for millions of fashion enthusiasts.

H&M Member is the community for millions of fashion enthusiasts, where you can get everything from pre-access to new collections to unique offers and inspiration. In order create an inspiring members-experience in tune with rest of the brand, House of Members was created. A fantasy club house where basically anything can happen.

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House of Members set out to show that H&M Members is much more inspiring and fun than your regular loyalty program. The campaign was launched globally, from Times Square in New York to Shibuya in Tokyo.

Jason Yan Francis
Louise & Maria Thornfeldt